PRESS RELEASE: Local Sauce Range Rebrands as Taste Tribe: A Bold New Flavour Journey Begins For Truro Based Business

Truro, Cornwall — 31st January 2025 — The Chorley family , well known for their bold and unique sauce flavours, are excited to announce the sauce and food business will be rebranding as Taste Tribe. The reimagining marks a new chapter for their business as it embraces a broader vision to connect with food enthusiasts and celebrate the power of community and culinary adventure.

Founded with a passion for creating exceptional sauces that bring a new dimension to every meal, the Chorley family earned a loyal following throughout Cornwall and beyond. The decision to rebrand as Taste Tribe reflects the company's evolution and commitment to exploring new and exciting culinary horizons while fostering a sense of belonging for those who share a love for extraordinary tastes.

“We wanted to take our brand to the next level and create a space where people can come together to celebrate flavour, creativity, and community,” said Shane Chorley, one of the founders of Taste Tribe. “This rebrand represents not just a fresh look, but a deeper connection to the people who love our products. Taste Tribe is about more than just sauce - it’s about building a community of food lovers who enjoy exploring new tastes, sharing experiences, and being part of something truly special. Taste Tribe also empowers us with the ability to be more diverse with our flavours and foods, it’s the perfect platform for us to unleash our creativity”

Taste Tribe will continue to offer its signature sauces that are well known from their time of running an award winning restaurant in Truro, but with a new identity that represents diversity, adventure, and a modern approach to food. The rebranding includes a refreshed logo, updated packaging, and a revamped website to make the brand more accessible and engaging for its growing customer base. 

“The team at Taste Tribe are also dedicated to fostering a strong partnership with WAX Group  and their sister company, WAX.EVENTS, to create unique Taste Tribe experiences at upcoming WAX events throughout the year. This includes our return to Truro City FC, where we'll once again enhance the matchday experience. Even more thrilling is the launch of a Taste Tribe meal delivery service, powered by WAX, coming to Newquay in Q2 of 2025. This service will bring some of our signature dishes, along with exciting new creations, straight to your door! “This is just the beginning of a limitless partnership, and I’m truly excited to see what we can achieve together in the future. The shared creative visions between WAX and Taste Tribe are incredibly exciting – so watch this space,” said Shane.

“For now though, we’re just happy to be able share this transformation with our customers,” he continued. “This is a reflection of our dedication to innovation and passion for great food. With Taste Tribe, we’re inviting everyone to join us on a flavourful journey and discover something new with every bite. Come and unleash your imagination with us.”

To celebrate the launch of Taste Tribe, the company will be launching a special limited edition Truro City FC themed sauce, with only 200 bottles being produced and exclusively available at the Great Cornish Food Store in Truro or via www.Taste-Tribe.co.uk “This is simply a great way to announce what the Taste Tribe represents” said Shane. “It symbolises so much too. It’s our original mild recipe (now known as medium) being used.This is the original recipe that sparked this entire journey from the very start. It also marks our first release under the Taste Tribe banner, which is incredibly exciting. On top of that, it's the first time we've collaborated with a partner in this way. And finally, to top it all off, the label commemorates the goal celebration of Truro City's very first goal at their new stadium. I can't think of a more fitting way to launch this exciting new chapter.”

Be sure to follow the Taste Tribe on social media to stay updated on all the latest news and product releases.

For more information about the Taste Tribe, visit www.taste-tribe.co.uk or follow on social media at: Facebook @TasteTribe  //  X @Taste_Tribe_Uk  //  Instagram  @TasteTribe // YouTube @Taste_Tribe_Uk

About Taste Tribe:

Taste Tribe is a forward-thinking brand dedicated to crafting exceptional flavours that elevate any meal. Based in Truro, Cornwall, Taste Tribe offers a unique range of products designed to inspire and excite the taste buds. Whether you're a home cook or a seasoned chef, Taste Tribe invites you to join the tribe and explore new ways to enjoy food.